{"id":6024,"date":"2023-08-07T10:00:26","date_gmt":"2023-08-07T10:00:26","guid":{"rendered":"https:\/\/en.amec.es\/index.php\/guanya-competitivitat\/cursos-digitalitzacio-industria-4-0\/marketing-digital-per-a-lempresa-industrial\/"},"modified":"2023-08-31T11:20:07","modified_gmt":"2023-08-31T11:20:07","slug":"marketing-digital-per-a-lempresa-industrial","status":"publish","type":"page","link":"https:\/\/en.amec.es\/index.php\/guanya-competitivitat\/cursos-digitalitzacio-industria-4-0\/marketing-digital-per-a-lempresa-industrial\/","title":{"rendered":"Marketing digital per a l&#8217;empresa industrial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6024\" class=\"elementor elementor-6024\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a94d7cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a94d7cb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44b366b\" data-id=\"44b366b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27485ea elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-159 elementor-widget-divider\" data-id=\"27485ea\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbd1213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbd1213\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-440c87e\" data-id=\"440c87e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-946db41 elementor-widget elementor-widget-heading\" data-id=\"946db41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Marketing digital per a l'empresa industrial\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e0aea26\" data-id=\"e0aea26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6a5d70 elementor-widget elementor-widget-text-editor\" data-id=\"f6a5d70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">\n<p class=\"p1\"><strong>Horari: De 10:00 a 12:30 <\/strong><\/p>\n<p class=\"p1\"><strong>Formaci\u00f3 online<\/strong><\/p>\n<ul>\n<li>Formaci\u00f3 de 20 hores. Pots participar a tots els m\u00f2duls o triar el que m\u00e9s t&#8217;interessi.<\/li>\n<li>Programa online (amb 40% de descompte per als membres <em><strong>d&#8217;amec<\/strong><\/em>)<\/li>\n<\/ul>\n<p><strong>L&#8217;acceleraci\u00f3 de la transformaci\u00f3 digital als departaments comercials i de vendes est\u00e0 sent espectacular.<\/strong> L&#8217;estrat\u00e8gia digital de les empreses industrials ha guanyat molta rellev\u00e0ncia durant els \u00faltims anys i el canal online ha estat clau per generar oportunitats de negoci.<\/p>\n<p>T&#8217;interessa? Envia un mail a <a href=\"mailto:rpous@amec.es\">rpous@amec.es<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12dbf0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12dbf0a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-19df997\" data-id=\"19df997\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d554b5b elementor-widget elementor-widget-heading\" data-id=\"d554b5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A qui ens dirigim?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f93828 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-159 elementor-widget-divider\" data-id=\"8f93828\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-fda9254\" data-id=\"fda9254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8effb7f elementor-widget elementor-widget-text-editor\" data-id=\"8effb7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Programa adre\u00e7at a les persones que integren el departament de m\u00e0rqueting i comercial que vulguin con\u00e8ixer les particularitats del m\u00e0rqueting digital BtoB<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7a7007 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7a7007\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-df71dcd\" data-id=\"df71dcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ce15b2 elementor-widget elementor-widget-heading\" data-id=\"8ce15b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contingut del Programa\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f5f1c94\" data-id=\"f5f1c94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f63bcf1 elementor-widget elementor-widget-text-editor\" data-id=\"f63bcf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>1.- Posicionament org\u00e0nic a cercadors per a empreses industrials<\/strong><\/p>\n<p>En aquest primer curs del cicle de m\u00e0rqueting digital desenvoluparem un pla d&#8217;acci\u00f3 pas a pas per optimitzar el vostre posicionament org\u00e0nic als cercadors i aix\u00ed aconseguir que potencials clients que busquen els vostres productes o serveis a diferents llocs del m\u00f3n us trobin.<\/p>\n<p><strong>Programa<\/strong><\/p>\n<ul>\n<li>El SEO en el marc del pla de m\u00e0rqueting digital i comercial de la teva empresa.<\/li>\n<li>Entenent l&#8217;algoritme secret dels cercadors.<\/li>\n<li>Com fer una auditoria general SEO de la teva web.<\/li>\n<li>Eines per descobrir com cerca el teu client potencial i que est\u00e0 fent la teva compet\u00e8ncia.<\/li>\n<li>Els criteris per seleccionar les paraules clau en qu\u00e8 ser\u00e0s m\u00e9s competitiu.<\/li>\n<li><em>Onsite SEO<\/em>: l&#8217;optimitzaci\u00f3 interna de les teves p\u00e0gines mitjan\u00e7ant la promin\u00e8ncia i la densitat de keywords.<\/li>\n<li><em>Offsite SEO<\/em>: Factors externs i link <em>building<\/em>.<\/li>\n<li>El posicionament local: com aconseguir que et trobin els que et busquen a prop teu.<\/li>\n<li>El SEO m\u00e9s enll\u00e0 dels cercadors cl\u00e0ssics<\/li>\n<\/ul>\n<p><strong>2.- Com fer campanyes rendibles a Google Ads perqu\u00e8 et trobin els teus clients potencials<\/strong><\/p>\n<p>Al segon curs del cicle estudiarem la plataforma publicit\u00e0ria de Google i veurem com crear campanyes efectives que ajudin a generar oportunitats de negoci. Els canals digitals han esdevingut un punt de suport clau per als departaments de vendes de moltes empreses industrials i els cercadors continuen sent fonamentals a l&#8217;hora d&#8217;atreure clients potencials.<\/p>\n<p>La compet\u00e8ncia \u00e9s cada vegada m\u00e9s gran i sovint no n&#8217;hi ha prou amb un bon posicionament org\u00e0nic. Google Ads ens permetr\u00e0 aconseguir les posicions m\u00e9s altes als resultats de cerca quan els nostres clients potencials ens busquin a qualsevol lloc del m\u00f3n.<\/p>\n<p>A m\u00e9s, a trav\u00e9s de Google Ads podrem realitzar campanyes de v\u00eddeo a Youtube, promocionar productes de la botiga en l\u00ednia o mostrar banners en publicacions rellevants.<\/p>\n<p><strong>Programa : <\/strong><\/p>\n<ul>\n<li>La publicitat a cercadors en el marc del teu pla de m\u00e0rqueting i comercial.<\/li>\n<li>Configuraci\u00f3 i estructura d&#8217;un compte de Google Ads.<\/li>\n<li>Els diferents tipus de campanyes.<\/li>\n<li>Quant hem d&#8217;invertir? Calcula la rendibilitat de les campanyes.<\/li>\n<li>La selecci\u00f3 de paraules clau a les campanyes de cerca.<\/li>\n<li>Seleccioneu la concordan\u00e7a de paraules adequada per a les vostres campanyes.<\/li>\n<li>Els diferents tipus danuncis de textos i les extensions.<\/li>\n<li>El Quality Score: com aconseguir la major qualitat a les teves campanyes perqu\u00e8 et surtin m\u00e9s barates.<\/li>\n<li>Com fer una campanya de b\u00e0ners a la xarxa de Display<\/li>\n<li>Els diferents criteris de segmentaci\u00f3 en una campanya de Display<\/li>\n<li>Introducci\u00f3 a les campanyes de google shopping i de v\u00eddeo<\/li>\n<\/ul>\n<p><strong>3.- Com integrar les xarxes socials a l&#8217;estrat\u00e8gia de M\u00e0rqueting i comercial de l&#8217;empresa industrial<\/strong><\/p>\n<p>Les xarxes socials fa temps que han esdevingut espais d&#8217;interacci\u00f3 entre professionals del sector industrial. Moltes empreses ja treballen la seva pres\u00e8ncia en mitjans socials incrementant la seva visibilitat, generant oportunitats de negoci i ampliant el seu abast comercial. <\/p>\n<p>Sovint tamb\u00e9 passa que no s&#8217;aprecia una rendibilitat clara de la inversi\u00f3 que es realitza a les xarxes socials, l&#8217;abast de les publicacions \u00e9s molt limitat i es percep que l&#8217;activitat no est\u00e0 alineada amb els objectius estrat\u00e8gics de l&#8217;empresa.<\/p>\n<p>En aquest curs proposarem un marc metodol\u00f2gic que ens permeti definir uns objectius mesurables alienats amb l&#8217;estrat\u00e8gia de m\u00e0rqueting i comercial de l&#8217;empresa. Estudiarem com crear un pla d&#8217;acci\u00f3 efectiu a les xarxes socials m\u00e9s proclius per al sector industrial i com les noves plataformes publicit\u00e0ries de Twitter poden contribuir a generar m\u00e9s oportunitats.<\/p>\n<p><strong>Programa<\/strong><\/p>\n<ul>\n<li>Com definir uns objectius clars per al pla de pres\u00e8ncia xarxes socials<\/li>\n<li>Indicadors i m\u00e8triques claus per analitzar el rendiment de les accions en xarxes socials<\/li>\n<li>Selecci\u00f3 de plataformes socials en base a objectius i estudi de compet\u00e8ncia<\/li>\n<li>Definici\u00f3 de la l\u00ednia editorial<\/li>\n<li>An\u00e0lisi del p\u00fablic objectiu <\/li>\n<li>Twitter:quins elements ha de tenir el tuit perfecte?<\/li>\n<li>Twitter Ads: segmentaci\u00f3 i Twitter Cards<\/li>\n<li>Eines d&#8217;an\u00e0lisi i gesti\u00f3 per a xarxes socials<\/li>\n<\/ul>\n<p><strong> 4.- Curs pr\u00e0ctic de Google Analytics per a empreses industrials<\/strong><\/p>\n<p>L&#8217;\u00faltim any l&#8217;activitat digital als departaments de vendes i m\u00e0rqueting ha incrementat notablement. Les accions de m\u00e0rqueting digital han guanyat molta rellev\u00e0ncia, per\u00f2 som capa\u00e7os de mesurar el rendiment i el retorn a la inversi\u00f3?<\/p>\n<p>En aquest curs pr\u00e0ctic aprendrem a trobar, interpretar i personalitzar a Google Analytics aquelles m\u00e8triques m\u00e9s rellevants per a les empreses industrials. Treballarem amb un compte real i anirem descobrint l&#8217;eina per aconseguir prendre decisions fonamentades i optimitzar el rendiment del nostre pla de m\u00e0rqueting digital.<\/p>\n<p><strong>Programa : <\/strong><\/p>\n<ul>\n<li>Com instal\u00b7lar correctament Google Analytics per recopilar les dades amb precisi\u00f3.<\/li>\n<li>L&#8217;estructura de Google Analytics: comptes, propietats i vistes.<\/li>\n<li>La configuraci\u00f3 dels objectius personalitzats per a webs d&#8217;empreses industrials.<\/li>\n<li>Eines d&#8217;an\u00e0lisi a Google Analytics: segments, dimensions i filtres avan\u00e7ats.<\/li>\n<li>Coneix el perfil dels visitants al panell d&#8217;audi\u00e8ncia.<\/li>\n<li>Analitza el rendiment del teu pla de m\u00e0rqueting digital al panell d&#8217;adquisici\u00f3.<\/li>\n<li>Estudia el rendiment de la teva web i el comportament dels teus usuaris amb el panell de comportaments.<\/li>\n<li>\u00c9s rendible el teu pla de m\u00e0rqueting digital? Al panell de conversions.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-226d4dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"226d4dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b119cb5\" data-id=\"b119cb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97d7de0 elementor-widget elementor-widget-heading\" data-id=\"97d7de0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Formadors<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ab3a5 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-159 elementor-widget-divider\" data-id=\"08ab3a5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f53ecb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f53ecb4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6378859\" data-id=\"6378859\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25b02f6 elementor-flip-box--effect-slide elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"25b02f6\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/en.amec.es\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-flip-box.min.css\">\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tCarles Revilla\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tCarles Revilla\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t\u00e9s llicenciat en negocis i m\u00e0rqueting internacionals per l'ESCI-UPF i diplomat en Ci\u00e8ncies Empresarials per la Universitat Pompeu Fabra de Barcelona. Carles \u00e9s professor al m\u00e0ster de m\u00e0rqueting industrial a EADA Business School i del m\u00e0ster de Digital Business d'EAE Business School, docent en programes d'emprenedoria del Tecnocampus de Matar\u00f3 i col\u00b7labora amb diversos organismes i associacions empresarials com Barcelona Activa i amec.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53d5b34\" data-id=\"53d5b34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-91ac938\" data-id=\"91ac938\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a00aea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a00aea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc8c162\" data-id=\"cc8c162\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1759e6 elementor-widget elementor-widget-heading\" data-id=\"d1759e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fitxa t\u00e8cnica del programa\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7be077 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-159 elementor-widget-divider\" data-id=\"a7be077\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f15b630 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f15b630\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-05816ea\" data-id=\"05816ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fda4bb elementor-widget elementor-widget-image\" data-id=\"2fda4bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/en.amec.es\/wp-content\/uploads\/2023\/08\/digitalization.jpg\" class=\"attachment-large size-large wp-image-4372\" alt=\"\" srcset=\"https:\/\/en.amec.es\/wp-content\/uploads\/2023\/08\/digitalization.jpg 960w, https:\/\/en.amec.es\/wp-content\/uploads\/2023\/08\/digitalization-300x200.jpg 300w, https:\/\/en.amec.es\/wp-content\/uploads\/2023\/08\/digitalization-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aeace90\" data-id=\"aeace90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b3918 elementor-widget elementor-widget-text-editor\" data-id=\"46b3918\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les empreses membres d&#8217;amec tenen un <strong>40% de descompte en el preu<\/strong><\/p>\n<p>Empreses no membre:<\/p>\n<p>Inscripci\u00f3 a 1 m\u00f2dul: 433\u20ac + 21%IVA<\/p>\n<p>Inscripci\u00f3 als 4 m\u00f2duls: 1300\u20ac+21% IVA<\/p>\n<p>Empreses membre:<\/p>\n<p>Inscripci\u00f3 a 1 m\u00f2dul: 260\u20ac + 21% IVA<\/p>\n<p>Inscripci\u00f3 als 4 m\u00f2duls: 780\u20ac + 21%<\/p>\n<p>IVA Nombre m\u00ednim d&#8217;assistents per taller: 8<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac4f22 elementor-widget elementor-widget-text-editor\" data-id=\"fac4f22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Pol\u00edtica de cancel\u00b7laci\u00f3<\/strong><\/p>\n<p>Per a cancel\u00b7lacions realitzades durant els 30 dies abans de l&#8217;inici del taller, es tornar\u00e0 el 75% de l&#8217;import.<\/p>\n<p>Per cancel\u00b7lacions realitzades durant els 15 dies abans de l&#8217;inici del taller, no se&#8217;n tornar\u00e0 l&#8217;import.<\/p>\n<p><strong>Gesti\u00f3 de la Bonificaci\u00f3 Fundae:<\/strong><\/p>\n<p><em>amec<\/em> nom\u00e9s gestionar\u00e0 la bonificaci\u00f3 fundae als inscrits a <strong>tots els m\u00f2duls,<\/strong> per aix\u00f2 hem de disposar de la documentaci\u00f3 necess\u00e0ria 7 dies abans de l&#8217;inici del curs.<\/p>\n<p class=\"p1\">Tens alguna pregunta? envia un correu a Raquel Pous <a href=\"mailto:rpous@amec.es\">rpous@amec.es<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing digital per a l&#8217;empresa industrial Horari: De 10:00 a 12:30 Formaci\u00f3 online Formaci\u00f3 de 20 hores. Pots participar a tots els m\u00f2duls o triar el que m\u00e9s t&#8217;interessi. Programa online (amb 40% de descompte per als membres d&#8217;amec) L&#8217;acceleraci\u00f3 de la transformaci\u00f3 digital als departaments comercials i de vendes est\u00e0 sent espectacular. L&#8217;estrat\u00e8gia digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4364,"parent":5944,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-6024","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/en.amec.es\/index.php\/wp-json\/wp\/v2\/pages\/6024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.amec.es\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/en.amec.es\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/en.amec.es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/en.amec.es\/index.php\/wp-json\/wp\/v2\/comments?post=6024"}],"version-history":[{"count":1,"href":"https:\/\/en.amec.es\/index.php\/wp-json\/wp\/v2\/pages\/6024\/revisions"}],"predecessor-version":[{"id":6025,"href":"https:\/\/en.amec.es\/index.php\/wp-json\/wp\/v2\/pages\/6024\/revisions\/6025"}],"up":[{"embeddable":true,"href":"https:\/\/en.amec.es\/index.php\/wp-json\/wp\/v2\/pages\/5944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.amec.es\/index.php\/wp-json\/wp\/v2\/media\/4364"}],"wp:attachment":[{"href":"https:\/\/en.amec.es\/index.php\/wp-json\/wp\/v2\/media?parent=6024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}